Director: Paul Gardner
Production Company: JJ Stereo
Producer: Amy James
DOP: Dan Stafford Clark
Gaffer: Stefan Mitchell
Director Paul Gardner’s promo for new All Around The World signing Tich’s ‘Dumb’ is a story of regret over lost love… and the attempt to get it back!
Shot in a single day at two locations, Paul directed Tich through her first ever video which flashes from shot to shot as the singer declares herself ‘dumb’ for ditching her boyfriend before trying to win him back at a speed dating evening.
The light hearted and quirky promo was shot by DoP Dan Stafford Clark with assistance from Gaffer Stefan Mitchell.
You can watch the promo above.