C4 Paralympics - 'Meet the Superhumans'

Project details

Agency: 4creative
Director/Creative: Tom Tagholm
Producer: Gwilym Gwilym
Producer: Rory Fry
Cinematographer: Luke Scott

Project info

Panalux is incredibly proud to have worked with Channel 4 on the stunning 90 second film 'Meet the Superhumans'.

Aired across 78 TV channels, including all of Channel 4's networks, ITV1, Five, Sky One, Eurosport and all of UKTV's channels, this exceptional film has received rave reviews from the athletes when it was first shown at the Paralympics GB team launch event.

Superstar swimmer Ellie Simmonds, swimmer-turned-cyclist Jody Cundy and Jonnie Peacock, the new T44 100m world record holder and a fierce rival of Oscar Pistorius, all star in the ad.

Conceived and directed by Tom Tagholm for Channel 4ʼs in-house agency, 4creative, the shoot took place over 14 days in sports arenas across the UK, including the Olympic stadium, Sheffield Aquatics centre, the Lee Valley Athletics Centre and the home of the Paralympics: Stoke Mandeville.

The film is available to view via the C4Paralympics website, YouTube channel and Facebook page.