Glaxo Smith Kline - Anti-doping Science

Project details

Production Company: Outsider
Director: Scott Lyon
DoP: Steve Chivers
Gaffer: Nathan Matthews
Post Production: Electric Theatre

Project info

Great Britain's sprinter Marlon Devonish MBE is the centrepiece of the new advert for GSK (GlaxoSmithKline). Produced by Outsider the advert takes us on a biological ride right into the athlete’s body.

The ad marks GSK’s role providing anti-doping science as official Laboratory Services Provider for the London 2012 Olympic & Paralympic Games.

Shot at Black Island Studios, Panalux worked with DoP Steve Chivers and Gaffer Nathan Matthews on this stylish ad. Have a look at it above.