Flow Faster with Visa - Usain Bolt

Usain Bolt and Team Visa athletes star in Visa Europe’s “Flow Faster”

Watch the behind the scenes video above.

Project details

Agency: Saatchi & Saatchi
Production Company: Partizan
Producer: Miranda Johnston
Director: Traktor
DOP: Tim Maurice Jones BSC
Gaffer: James Knight
Post Production: The Moving Picture Company

Project info

With the build up to the Olympic and Paralympic Games now in full flow, Visa unveils ‘Flow Faster’ as part of their new campaign for London 2012.

Directed by Traktor at Partizan for Saatchi & Saatchi and shot by Tim Maurice Jones BSC the commercial features Visa Europe’s ‘innovation ambassador’ and world beating sprinter Usain Bolt racing against an ‘unknown’ challenger, from Heathrow Airport to the London 2012 Olympic Park only to find out he has unwittingly pitched himself against the official starter of his first race…

Set against the sights and stunning views across the heart of London and featuring cameos from a host of Olympic hopefuls the shoot issued a number of challenge to Gaffer James Knight, which included lighting over 70 metres of the main hall at the Excel Exhibition centre - the amount of space required to capture Bolt at full speed! Elsewhere extensive green screen illumination was required as the crew attempted to catch the ‘worlds fastest man’ speeding past a host of world famous London landmarks and backdrops.